Circular Food Co

Partner with Circular Food Co. for innovation that sets your products apart. Our service connects your NPD teams with culinary and food science experts, aiding in carbon measurement, sustainable alternatives, consumer trials, recipe formulation, prototype development, and branding.

Lead in sustainability with us.Register your intertest to get early access to this limited service.

Our Product Development Process: From Concept to Market

Our Product Development Process:

From Concept to Market

The process timeline is usually 6 to 8 weeks.

This is a great result, however, Circular Food Co gives food brands the opportunity to achieve their sustainability targets by using upcycled food ingredients turning excess. We can get you to the next level.

Step 1: Receive Your Product Concept/Idea: Welcome to the first step in bringing your food innovation to life! Share your unique product idea with us through our easy-to-use submission platform. We’re looking for detailed descriptions and your vision for the target audience. Begin your creative journey with us here!

Step 2: Market Analysis and Insights: Once we have your concept, it’s time to align it with the pulse of the market. Our team dives into the latest trends and insights, assessing your idea against the current food landscape. We ensure that your concept not only stands out but also resonates with today’s consumers.

Step 3: Collaborative Briefing and Market Opportunity Development: Collaboration is key. Together, we’ll develop a comprehensive brief, pinpointing your product’s unique selling points and exploring its market potential. Through interactive sessions, we’ll refine your idea to best capture the market opportunity waiting for us.

Step 4: Crafting the Prototype: Now, the tangible creation begins! We bring your concept to life by developing a prototype. This crucial step involves experimenting with flavors, textures, and packaging, transforming your idea into a real product that you can see, touch, and taste.

Step 5: Iteration and Refinement Perfection: comes through iteration. We test, gather feedback, and refine your product, ensuring that every aspect is polished and ready for the market. This is where vision evolves, becoming a product that truly stands out.

Step 6: Marketing and Launch Support: Your product deserves the spotlight. We provide comprehensive support in marketing and launching your creation, from developing a compelling strategy to executing a successful launch. Together, we'll introduce your product to the market and watch it thrive.

Where we add value

At Circular Food Co., we add value across Bakery, Meat, Snacking, and Nutrition sectors, transforming by-products into premium ingredients that elevate taste, enhance nutrition, and drive sustainability in every bite.

Bakeries.

Sports Nutrition.

Food Service

Meat

Private Label.

Bakeries.

Sports Nutrition.

Food Service

Meat

Private Label.

Bakeries.

Sports Nutrition.

Food Service

Meat

Private Label.

View Ingredients Portfolio

So, why work with us?

We specialise in upcycling plant- based food. Upcycled foods are made from ingredients that would otherwise have ended up in a food waste destination.